Digital Transformation of Leading Metals and Mining Industry's Sales Through a Unified Digital Commerce Platform
The client is one of India’s largest diversified natural resources and metals companies, operating across aluminium, zinc, silver, copper, oil & gas, power, and steel. The company runs large-scale mining, smelting, refining, and manufacturing operations across India and select global locations. It is India’s largest aluminium producer and a major contributor in zinc, silver, and oil & gas production. The client plays a key role in supplying critical metals and energy resources that support the country’s industrial and infrastructure growth.
Book a DemoResults & impact
Reduction in Manual Effort (60%)
Automated processes replaced manual emails, calls, and spreadsheets.
Faster Order Processing (Up to 80% Improvement in turn around time)
Enquiries-to-order cycles became quicker due to standardized digital flow.
Real-Time Visibility for All Stakeholders
- Customers track orders and dispatches live.
- Internal teams get instant updates via integrated systems.
Enhanced Customer Experience
- Transparency in pricing, inventory, and delivery schedules.
- Better service levels and faster responses.
Improved Governance & Compliance
- Digital audit trails for all actions.
- Standardized documentation and approval processes.
Data-Driven Decision-Making
Leadership dashboards enabled insight into trends, performance, and bottlenecks.
Scalable Foundation for Future Expansion
New modules can be added without disrupting existing workflows.
Business Challenge
The client’s metal contracts, orders, pricing, and dispatch operations were managed through fragmented systems. Key challenges included—
No Unified Digital Platform for Sales & Pricing
- Customers relied on emails/calls to get price updates.
- Pricing fluctuations (LME/FX) were not visible in real time.
High Manual Intervention
- Pricing, enquiry handling, order booking, and dispatch updates were mostly manual.
- Led to delays, inconsistencies, and dependency on individuals.
Limited Visibility for Customers & Teams
- No real-time view of orders, inventory, dispatch, or hedging-linked pricing.
- Customers couldn’t track hedged volumes or booked prices.
Fragmented Data & Lack of Analytics
- Different departments tracked orders, pricing, and hedging data separately.
- No consolidated dashboard for — (Order pipeline, Lead times, Dispatch performance, Hedging utilization)
Governance & Control Gaps
- No centralized audit trail for price bookings or hedging application.
- Higher risk of manual errors in price booking and contract creation.
Business Requirement
- A unified platform integrating sales + dispatch + pricing to give real-time, accurate, and transparent pricing and order tracking.
Solution & Execution
We implemented Cognimart, an integrated digital commerce solution built to unify contracts, sales, pricing, hedging, and dispatch workflows for the client.
Unified Customer Portal
- Single interface for enquiries, pricing, orders, dispatch tracking, and contract documents.
- Customers get real-time visibility of price options and order timelines.
Hedging Module Integration
- Automated mapping of hedged prices to relevant orders.
- Ensured customers always got the accurate hedged price at the time of order placement.
Automated Price Booking Workflow
- Price booking integrated with real-time LME/FIX updates.
- System checks hedging availability before confirming order price.
- Eliminated manual price confirmation delays.
Real-Time SAP & Logistics Integration
- Sales, orders, GRN, and dispatch data synced automatically.
- Integration with SAP, logistics systems, and internal CRM.
End-to-End Dashboards
- Leadership dashboards show trends for - Sales, Lead times, Hedging utilization , Dispatch performance and Customer buying behaviour
Customer Self-Service Enablement
- Eliminated dependency on sales teams for routine queries.Full visibility of Outstanding orders, Price information,Invoices , Delivery schedules, Contract Documents.
