Cognimart

Digital Transformation of Leading Metals and Mining Industry's Sales Through a Unified Digital Commerce Platform

The client is one of India’s largest diversified natural resources and metals companies, operating across aluminium, zinc, silver, copper, oil & gas, power and steel. The company runs large-scale mining, smelting, refining and manufacturing operations across India and select global locations. It is India’s largest aluminium producer and a major contributor in zinc, silver and oil & gas production. The client plays a key role in supplying critical metals and energy resources that support the country’s industrial and infrastructure growth.

Book a Demo

Results & impact

Reduction in Manual Effort (60%)

Automated processes replaced manual emails, calls and spreadsheets.

Faster Order Processing (Up to 80% Improvement in turn around time)

Enquiries-to-order cycles became quicker due to standardized digital flow.

Real-Time Visibility for All Stakeholders

Customers track orders and dispatches live.
Internal teams get instant updates via integrated systems.

Enhanced Customer Experience

Transparency in pricing, inventory and delivery schedules.
Better service levels and faster responses.

Improved Governance & Compliance

Digital audit trails for all actions.
Standardized documentation and approval processes.

Data-Driven Decision-Making

Leadership dashboards enabled insight into trends, performance and bottlenecks.

Scalable Foundation for Future Expansion

New modules can be added without disrupting existing workflows.

Business Challenge

The client’s metal contracts, orders, pricing and dispatch operations were managed through fragmented systems. Key challenges included—

No Unified Digital Platform for Sales & Pricing

Customers relied on emails/calls to get price updates.
Pricing fluctuations (LME/FX) were not visible in real time.

High Manual Intervention

Pricing, enquiry handling, order booking and dispatch updates were mostly manual.
Led to delays, inconsistencies and dependency on individuals.

Limited Visibility for Customers & Teams

No real-time view of orders, inventory, dispatch, or hedging-linked pricing.
Customers couldn’t track hedged volumes or booked prices.

Fragmented Data & Lack of Analytics

Different departments tracked orders, pricing and hedging data separately.
No consolidated dashboard for — (Order pipeline, Lead times, Dispatch performance, Hedging utilization)

Governance & Control Gaps

No centralized audit trail for price bookings or hedging application.
Higher risk of manual errors in price booking and contract creation.

Business Requirement

A unified platform integrating sales + dispatch + pricing to give real-time, accurate and transparent pricing and order tracking.

Solution & Execution

We implemented Cognimart, an integrated digital commerce solution built to unify contracts, sales, pricing, hedging and dispatch workflows for the client.

Unified Customer Portal

Single interface for enquiries, pricing, orders, dispatch tracking and contract documents.
Customers get real-time visibility of price options and order timelines.

Hedging Module Integration

Automated mapping of hedged prices to relevant orders.
Ensured customers always got the accurate hedged price at the time of order placement.

Automated Price Booking Workflow

Price booking integrated with real-time LME/FIX updates.
System checks hedging availability before confirming order price.
Eliminated manual price confirmation delays.

Real-Time SAP & Logistics Integration

Sales, orders, GRN and dispatch data synced automatically.
Integration with SAP, logistics systems and internal CRM.

End-to-End Dashboards

Leadership dashboards show trends for - Sales, Lead times, Hedging utilization , Dispatch performance and Customer buying behaviour

Customer Self-Service Enablement

Eliminated dependency on sales teams for routine queries.Full visibility of Outstanding orders, Price information,Invoices , Delivery schedules, Contract Documents.

Conclusion

Through the implementation of Cognimart, the client transformed its commercial and dispatch operations into a streamlined, transparent and digitally governed ecosystem. With automated workflows, real-time SAP and logistics integration and self-service customer capabilities, VMB significantly improved operational efficiency, reduced manual work and enhanced customer satisfaction. The platform now serves as a scalable digital foundation for client's commercial excellence initiatives.